Role summary
This role is responsible for delivering exceptional customer experience within the showroom by providing professional sales consultation, promoting CEER's products and services, and achieving individual and showroom sales targets. The role acts as the primary point of contact for retail customers, guiding them through the vehicle purchase journey from initial inquiry to deal closure.
Responsibilities
- Deliver a seamless, premium end-to-end customer experience from initial inquiry through vehicle handover, acting as a trusted advisor and brand ambassador throughout the customer journey
- Lead customer engagements by identifying their needs, presenting suitable vehicles and solutions, conducting test drives, preparing quotations, negotiating terms, and closing retail sales in line with company policies
- Serve as a subject matter expert on vehicles, products, financing options, and emerging technologies, translating complex technical information into customer-centric value propositions that support informed purchase decisions
- Build and maintain long-term customer relationships, proactively managing follow-ups, referrals, repeat business opportunities, and customer retention initiatives to drive sustainable sales growth
- Ensure all customer interactions align with CEER's brand standards and service excellence guidelines
- Achieve individual and showroom sales targets, KPIs, and conversion ratios
- Maintain accurate customer and sales pipeline data in CRM systems, ensuring timely updates, pipeline hygiene, and adherence to lead response SLAs
- Ensure all sales documentation is completed accurately and submitted timely
- Maintain high showroom presentation standards, ensuring vehicles are displayed and merchandised in line with brand and visual guidelines
- Adhere to company policies, pricing guidelines, and ethical sales practices, ensuring full compliance with regulatory requirements and internal approval processes
- Manage and convert customer leads into vehicle sales opportunities
- Promote and sell value-added products and services, including finance, insurance, accessories, and software subscriptions
- Coordinate and conduct vehicle demonstrations and test drives for qualified prospects
Education
High School or Diploma in Business, Marketing, or a related field
Experience
Minimum 4 years in automotive retail sales, customer-facing roles, or a relevant field
Education · Experience · Type
DiplomaRequires 4+ yearsSalary not stated