Role summary
Lead digital performance analytics for flyadeal's web and app platforms, converting data into actionable insights to optimize customer journeys, engagement, and revenue, while managing e-commerce tracking, funnel analysis, reporting, and cross-functional data-driven decision-making.
Responsibilities
- Own and maintain end-to-end e-commerce performance analytics across web and mobile app
- Analyze digital funnels and customer journeys to identify drop-offs, friction points, and revenue opportunities
- Track and report on key metrics such as conversion rate, revenue per visitor, and similar indicators
- Use tools such as GA4, Content Square, and app analytics platforms to understand user behavior and digital performance
- Define and validate tracking requirements, event taxonomy, and data layer structures in collaboration with Product and IT teams
- Manage and support tagging implementation through Google Tag Manager and ensure tracking accuracy across digital platforms
- Develop dashboards and performance reports using Power BI, Looker Studio, Tableau, or similar tools for stakeholders across the business
- Translate analytical insights into clear recommendations to support product, UX, marketing, and commercial decisions
Qualifications
- Bachelor's degree in computer science, data science, information systems, business analytics, or related field
- Minimum 5+ years of experience in digital analytics, product analytics, or e-commerce performance analytics
- Advanced expertise in GA4 and digital analytics platforms
- Knowledge of digital tracking implementations and data layer design
- Strong understanding of event-based tracking models and data layer architecture
- Managing and validating tracking through Google Tag Manager
- Knowledge of JavaScript fundamentals for tracking validation and troubleshooting
- Behavior analytics tools such as Contentsquare, Hotjar, FullStory, or similar platforms
- Data visualization tools including Power BI, Tableau, Looker Studio, and strong SQL skills for querying large datasets
- Understanding of mobile app analytics tracking frameworks
- Knowledge of data quality validation, tracking audits, and governance
- Strong analytical and problem-solving mindset
- Commercial awareness and results-oriented thinking
Education
Bachelor's degree in computer science, data science, information systems, business analytics, or related field
Experience
Minimum 5+ years of experience in digital analytics, product analytics, or e-commerce performance analytics
Skills
- GA4 and digital analytics platforms
- Digital tracking implementations and data layer design
- Event-based tracking models and data layer architecture
- Google Tag Manager
- JavaScript fundamentals
- Contentsquare, Hotjar, FullStory
- Power BI, Tableau, Looker Studio
- SQL for large dataset queries
- Mobile app analytics tracking frameworks
- Data quality validation and governance
- Analytical and problem-solving mindset
- Commercial awareness
Education · Experience · Type
Bachelor'sRequires 5+ yearsSalary not stated