Role summary
You will play a central role in defining how people navigate and experience Qiddiya City across districts and the wider estate. This role offers the opportunity to influence a highly visible design discipline at strategic level, working across internal and external stakeholders to create a clear, consistent, and brand-aligned wayfinding experience that supports both place-making and operational excellence.
Responsibilities
- Manage and oversee the development and delivery of all signage and wayfinding elements across Qiddiya City districts and the wider estate
- Lead the design, development, and implementation of the overarching Qiddiya City signage and wayfinding strategy
- Partner with design consultants to create comprehensive signage and wayfinding guidelines and typologies aligned with organizational goals and brand identity
- Collaborate with architects, designers, urban planners, and construction teams to integrate signage solutions into buildings and public spaces
- Coordinate with marketing, branding, and communications teams to ensure consistency of visual language and brand messaging
- Demonstrate leadership behaviors aligned with Qiddiya values and champion a strong safety-first culture, including stop-work authority when needed
- Build and develop the signage and wayfinding team in partnership with the Senior Manager, including mentoring junior local Saudi hires in the field
Qualifications
- Degree in architecture, graphic design, or urban planning
- 10+ years leading signage, wayfinding, or environmental graphics on complex developments
- Proven experience building teams and mentoring junior design professionals
- Strong experience developing signage standards, typologies, and brand-aligned design guidelines
- Experience coordinating architects, planners, consultants, and construction stakeholders
- Knowledge of safety, accessibility, and implementation requirements for public realm signage
- Professional proficiency in English
Education
Degree in architecture, graphic design, or urban planning
Experience
10+ years leading signage, wayfinding, or environmental graphics on complex developments
Skills
- Adobe Creative Suite
- AutoCAD
- Revit
- GIS-based wayfinding and planning tools
- Professional proficiency in English
- Professional proficiency in Arabic
Education · Experience · Type
Bachelor'sRequires 10+ yearsSalary not stated