Role summary
Drive SADAFCO's long-term procurement strategy and short-term execution for marketing ATL and BTL services including end-to-end sourcing, contracting, supplier governance, and commercial optimization across media, creative, production, events, activations, POSM, agencies, digital marketing, brand services, contract manufacturing, co-packing, packaging conversion, and related business services.
Responsibilities
- Manage complete procurement cycle for marketing ATL and BTL and co-pack services including media buying, creative and digital agencies, brand production, promotions, events, activations, POS materials, activation, branding, shopper marketing, market research, merchandising support, and other business marketing activities.
- Execute long-term procurement strategy for marketing ATL, BTL, and co-pack services category by defining sourcing models, agency ecosystems, supplier panels, co-pack capacity strategies, commercial models, contract structures, and three-year category roadmaps aligned with brand plans, innovation pipelines, campaign calendars, production requirements, quality expectations, and business growth priorities.
- Drive supplier and market profiling for media agencies, creative agencies, digital agencies, production houses, event and activation partners, POSM suppliers, research agencies, merchandising partners, co-packers, contract manufacturers, packaging converters, and specialist service providers including capability assessment, compliance screening, quality certification review, capacity validation, onboarding, and supplier segmentation.
- Collect global, regional, and local market intelligence on media inflation, agency remuneration models, production cost drivers, digital marketing trends, shopper activation benchmarks, POSM materials, co-pack capacity, manufacturing technology, food safety standards, packaging innovation, MOQ structures, lead times, and competitor practices to convert external insights into sourcing opportunities and executive recommendations.
- Analyze and identify value opportunities through agency consolidation, media buying optimization, production specification improvement, demand management, POSM standardization, campaign bundling, co-pack make-versus-buy assessment, capacity reservation, yield improvement, waste reduction, logistics optimization, quality improvement, and total cost of ownership evaluation across marketing and co-pack spend.
- Actively track global and local commodity indices for pulp, resins, and aluminum to predict packaging cost fluctuations and secure volume-based pricing structures before annual budget lock-ins.
- Develop, plan, implement, maintain, monitor, and continuously improve procurement policies, sourcing governance frameworks, approval workflows, supplier onboarding standards, contract compliance processes, and operating procedures for IT and professional services spend.
- Prepare and issue RFI, RFQ, RFP, bid, and tender documents for IT projects, software subscriptions, cloud services, infrastructure investments, managed services, cybersecurity solutions, implementation partners, consulting assignments, and major professional service contracts.
- Prepare commercial evaluation matrices to compare bids based on total cost of ownership, technical fit, service levels, licensing rights, implementation approach, compliance requirements, contractual terms, information security criteria, business continuity expectations, supplier capability, and long-term value.
- Develop cost models including licensing, permits, digital media, agency fees, events and activations, and tolling models, benchmark pricing, then apply structured negotiation tactics to achieve targeted savings and risk-balanced commercial outcomes.
- Deconstruct third-party co-packing service fees into granular Bills of Materials (BOM) analyzing raw inputs like corrugated paperboard weight, polymer films, custom molding, direct labor, and factory conversion margins.
- Identify and implement cost reduction projects on total cost of ownership basis and align internal stakeholders to implement projects timely.
- Prepare contract drafts including supply terms and conditions for validation by legal department before conclusion and ensure timely renewal of supply agreements to minimize legal risk and liability.
- Establish and enforce unified corporate rate cards for local and international creative agencies, production houses, and freelancers.
- Map and phase annualized spends against KSA retail and cultural calendar including pre-Ramadan production surges, Eid activations, and Saudi National Day, providing Finance team with accurate monthly cash outflow projections.
- Develop supplier performance evaluation matrix to assess suitability of suppliers per SADAFCO standards and initiate process for developing and building strong relationships with suppliers to transform them from standard vendors into reliable supply partners.
- Conduct supplier SWOT analysis and develop alternate supplier plans to ensure on-time delivery, price stability, and consistent quality.