Role summary
The role holder manages STC's media relations through effective plans and management direction from Corporate Communication, applying stipulated business policies and procedures.
Responsibilities
- Support Corporate Communication initiatives by delivering media news coverage across customer segments through various platforms including television, newspapers and social media
- Establish and maintain long-term local and international media relations with television channels and newspaper and digital agencies to strengthen STC Brand and lead telecom news coverage regionally
- Monitor STC-related media coverage and provide timely, high-quality feedback or rebuttal regarding negative press to protect STC Brand image
- Monitor and report monthly to Corporate Communication and senior management regarding media coverage and impact of international and local news outlets on STC Brand image
- Provide media support to the Group CEO and top executives during local and international events by securing television appearances and scheduling journalist meetings
- Coordinate with Media Relations Content Support to develop press releases, interview talking points and executive speeches ensuring alignment with STC Brand strategy and content standards
- Proactively coordinate with relevant STC sectors to plan annual media coverage requirements
Qualifications
- Prior experience in public relations and media relations, preferably with a large telecommunications industry organization
Education
Bachelor's degree in Business Administration or related field
Experience
2 years and above
Skills
- Knowledge of media relations methodologies
- Customer service orientation
- Knowledge of corporate industry
- Relationship building skills
- Media and public relations skills
- Marketing skills
- Analytical, quantitative and conceptual skills
- Communication and presentation skills
Education · Experience · Type
Bachelor'sRequires 2+ yearsSalary not stated