Role summary
The role is responsible for ensuring effective Marketing and Corporate Communication services are delivered to the business by overseeing collection of market and customer requirements data, assisting in design of various marketing initiatives, and supervising document management. Also includes assisting in design and implementation of communication campaigns as directed by immediate senior.
Responsibilities
- Participate in design of integrated end-to-end marketing initiatives including marketing research, competitor intelligence, market segmentation, event management and branding
- Participate in development of media relations strategy, seeking high-level placements in print, broadcast and online media
- Conduct brand image surveys to monitor and analyse STC brand performance and health metrics under guidance of immediate senior
- Train and provide effective support to build brand champions across STC to ensure effective knowledge transfer of advertising and branding policies
- Implement articulated communication plans related to media relations, event management, digital marketing and public relations as directed by immediate senior
- Consolidate Marketing and Corporate Communication material and coordinate with Document Management Department for regular database updates
- Support non-complex tasks of STC's branding initiatives including brand image analysis and brand communication
- Manage and centralise all Intellectual Properties developed or acquired through corporate communication activities
- Manage day-to-day team operations within specified scope by undertaking related work processes and ensuring accuracy
- Communicate to juniors regarding goals, plans and budgets for each marketing and corporate communication campaign to ensure implementation within budget
- Assist in monitoring, analysing and communicating PR results on a quarterly basis
- Assist in evaluating opportunities for partnerships, sponsorships and advertising on an ongoing basis
- Supervise STC trademark registration processes and procedures by ensuring review and maintenance of trademark document library
- Resolve all non-routine queries related to marketing material development in compliance with established standards and best practices
- Review technical reports related to marketing and corporate communications and forward to seniors for analysis
- Support team members and resolve routine queries to ensure work continuity
- Liaise with other supervisors to build effective working relationships and identify synergies
Qualifications
- Bachelor Degree in Marketing or Public Relations
- Master's Degree in Marketing or Public Relations
Education
Bachelor Degree in Marketing or Public Relations; Master's Degree in Marketing or Public Relations
Experience
4 - 6 years of experience working in marketing, market research, digital marketing, advertising, public relations or other marketing areas in technology or telecommunication industry
Education · Experience · Type
Bachelor'sRequires 4+ yearsSalary not stated