Role summary
Maximize Parts and Service Sales in the Region and facilitate development of growth areas in Parts and Service marketing.
Responsibilities
- Lead, motivate, and guide the field sales team to achieve agreed Parts and Service sales targets, performance standards, and business objectives
- Drive the implementation and execution of Parts and Service merchandising programs through PSSRs and the regional sales force
- Implement departmental and regional objectives, monitor progress against plans, and support timely achievement of business goals
- Contribute to the formulation of divisional objectives and support regional teams in preparing accurate annual Parts sales forecasts
- Monitor Parts performance, identify key issues and improvement opportunities, and develop practical recommendations to enhance results
- Ensure effective inventory control practices are maintained and that all relevant policies, procedures, and guidelines are consistently followed
- Develop and enhance Parts marketing data, reporting, and analysis to support informed decision-making and assess company performance
- Maintain a structured market intelligence system, including competitor profiles and market insights, to support competitive response plans
- Coordinate with the Service Department to ensure timely follow-up and resolution of customer service issues in the field and workshop
- Conduct regular visits to key customers, prepare management reports, and recommend solutions to address customer needs and business challenges
- Build and maintain strong relationships with senior representatives of key customers, including top revenue-generating accounts
- Organize customer engagement activities, including seminars and open houses, in coordination with the PSSM, RSM, branches, functional managers, and manufacturer representatives
Qualifications
- University Degree in Engineering, Sales, or field related to business operations
- Hands-on ERP experience
- Dealership experience
- Business and Financial knowledge, reading P&Ls and driving business to achieve profitability
- Cat Parts Commodities knowledge
- Business systems understanding
- Reporting and Analysis
- In-depth knowledge of and experience with the aftermarket process, budgeted guidelines, and relationship building with suppliers
- Strong communication skills
- Sales skills
- Financial analytical skills and accounting
- Fluency in both English and Arabic
- Good written and verbal communication skills
- Engineering background with at least 10 years' experience in heavy equipment industry
- At least 5 years with a CAT Dealer in a similar position responsible for Parts and Service Sales
Requirements
- Follow EHS policies in all work-related activities
Education
University Degree in Engineering, Sales, or field related to business operations
Experience
At least 10 years' experience in heavy equipment industry, of which 5 years must have been with a CAT Dealer in a similar position responsible for Parts and Service Sales
Skills
- Leading field sales teams
- Implementing merchandising programs
- Managing objectives and performance
- Customer relationship management
- Financial knowledge and data analysis
- ERP systems
- Market and competitive analysis
- Communication skills
- Sales and negotiation
Education · Experience · Type
Bachelor'sRequires 10+ yearsSalary not stated