Role summary
Drive profitable growth within the assigned territory by developing customer relationships, identifying sales opportunities, delivering value-based solutions, and managing the end-to-end sales process while ensuring compliance and customer satisfaction.
Responsibilities
- Manage and grow assigned territory by identifying opportunities and achieving sales objectives
- Develop and maintain strong customer relationships through regular engagement and proactive account management
- Generate, qualify, and convert opportunities by managing sales pipeline from prospecting to order closure
- Prepare and present technical and commercial proposals aligned with customer requirements and company objectives
- Negotiate commercial terms within approved authority limits while protecting profitability
- Maintain accurate CRM records, forecasts, and market intelligence
- Collaborate with Product Support, Parts, Service, Finance, and Credit teams to deliver customer solutions
- Drive customer satisfaction through value-based selling and effective post-sale support
- Monitor market trends, competitor activities, and customer developments to identify growth opportunities
- Ensure compliance with company policies, governance requirements, and ethical selling standards
- Support smooth order execution, delivery coordination, and documentation processes
- Contribute to continuous improvement and business development initiatives
Qualifications
- Bachelor's degree in Engineering or equivalent business or technical qualification
- Strong knowledge of Caterpillar products, applications, customer segments, territory dynamics, projects, competitors' strengths and weaknesses, financing terms, and lifecycle value drivers
- Ability to use CAT and internal tools such as FPC, VE, CRM, Excel, and PowerPoint
- Ability to understand equipment features, applications, productivity benefits and communicate them clearly to customers
- Advanced proficiency in English and Arabic
Requirements
- Relevant in-company sales, product, safety, compliance, and SEP training
- Minimum 5 years with Zahid as Salesman or equivalent heavy equipment sales experience with proven record of target achievement, customer coverage, and professional sales discipline
Education
Bachelor's degree in Engineering or equivalent business or technical qualification
Experience
Minimum 5 years with Zahid as Salesman or equivalent heavy equipment sales experience with proven record of target achievement, customer coverage, and professional sales discipline
Skills
- Use of CAT and internal tools including FPC, VE, CRM, Excel, and PowerPoint
- Understanding of equipment features, applications, and productivity benefits
- Advanced English and Arabic language proficiency
- Customer relationship development and account management
- Sales pipeline management from prospecting to closure
- Technical and commercial proposal preparation and presentation
- Commercial negotiation skills
- Knowledge of Caterpillar products, market, and competitors
Education · Experience · Type
Bachelor'sRequires 5+ yearsSalary not stated